Every project has its own unique characteristics, Its goals and its needs. Our first tasks at Palma Media is to know your business profile from the inside out, To know what type of strategy will be best suited for your needs and aim for the audience that your product is targeting.
Palma Media provides a comprehensive digital marketing tools such as:
- SEM (PPC)
- Social Networks
- Paid Media
- Content Marketing
While there are many more strategies available, the following tools are most essential for every company that wants to gain efficient online presence:
SEO – Search Engine Optimization
SEO is a marketing tool focused on growing non-paid visibility through search engines (Google, Bing, Yahoo etc) also known as “Organic traffic”.
Nowadays, The majority of the web traffic driven by search engines and the main task of the SEO process is simply to improve your ranking in the search engines.
Having the right words in your website is not enough, Your website’s relevance is mostly evaluated by mathematical algorithms that will inspect your content’s quality, Usability, Attached links and more.
The desired end-result would be generating free traffic made of an audience that already showed interest by searching it in the first place, making it an essential long term plan that a business cannot overlooked.
A Pay per click marketing tool is a paid search engine campaign which is established on keywords that are most effective for your product's and company's profile, While organic Search Engine Optimization generates consistent growth of traffic, Keep in mind that it is not "instantaneous." Utilizing search engine marketing programs such as pay per click (PPC), traffic can be received in a matter of hours instead of months. As a result, every business should have a PPC plan for their specific targeted keywords. that should allow you to increase traffic to your site with results effective immediately. The PPC method truly shines in its customization, you will have the ability to choose the type of audience that your business is really aiming for ,for example, you can base your campaign on a Geographic location, Demographic characteristics, field of interests, to make sure that every visitor counts.
Good To Know
- The PPC campaign can be also implemented on a single landing page which is oriented for an action taken by the targeted clients. That strategy usually yields the most effective conversion rate and provides efficient ROI.