Who does Palma work with?
DTC health, wellness and beauty brands with proven product-market fit that are ready to scale. The product already sells, and the account needs a steady supply of winning ads to grow. That's where we do our best work.
Can we hire Palma for creative only?
Yes. Many brands with an in-house buyer or a media agency hire Palma for creative only. In a full-service engagement we also run your media buying, tracking and strategy, with one integrated team working from the same account data.
How much does it cost to work with Palma?
Engagements start at $5k a month. Once your account spends more than $100k a month, the fee becomes 5% of ad spend, and the rate steps down in brackets as you scale, to as low as 2%.
Is there a long-term contract?
No. We work month to month with no long-term lock-in. You stay as long as the results are there.
How is Palma's creative different?
A winning ad needs several things to land at once, and most creative teams are only strong at one or two of them. We bring them together: research into your buyers and competitors, frameworks and formats that have already proven themselves across the brands we've scaled, and direct-response copy from writers who've spent years selling to cold traffic.
The copy is where most ads fall short. Ours talks the way your customer talks and gives them a reason to buy now. And because Meta uses the ad itself to decide who sees it, every concept goes after a new angle or a new buyer, so the account keeps reaching new people.
How do you measure success?
By the numbers you run the business on: cost per new customer, how much you can spend at your target, and how much of that spend runs on our ads. We agree the targets on day one and judge every concept against them.
